Design-build and lawn care running on the same ad
A homeowner shopping a $30k patio installation does not respond to the same creative as someone looking for $150/month mowing. One campaign sells both badly.
Landscaping & lawn care marketing
A landscaping marketing agency that books recurring contracts.
We run your Facebook + Instagram ads, cut creative from your real jobs, and install the follow-up system so every lead — design-build, weekly maintenance, lawn care, hardscape — stays in your pipeline until it converts into recurring revenue.
Landscaping & Lawn CareWhy most landscaping marketing fails
What's broken about the landscaping or lawn care marketing you've already tried.
Landscaping has two completely different business models bolted together: high-ticket design-build and low-ticket recurring maintenance. Most agencies run one campaign and call it 'landscaping marketing.' That's why your design-build leads ghost and your maintenance leads never sign for the year.
Leads buried during March/April peak
When spring hits, every landscaper's phone explodes. Without instant-reply automation, you lose 40% of warm leads to whoever answers first. Most agencies don't install the system — they just send more leads into the chaos.
No system for converting one job to a yearly contract
A landscaping job is a maintenance pitch waiting to happen. Most agencies don't install the follow-up that converts a one-time install into a recurring lawn care contract — which is where the real margin compounds.
Why Speedster for landscaping & lawn care
Landscaping digital marketing run by an operator.
Speedster's founder has owned a home service business for 15 years. We install the same systems we run on our own company — battle-tested for trades with seasonal swings and recurring revenue dynamics.
Two campaign tracks: design-build and lawn care, run separately
Design-build creative leads with hardscape transformation video. Lawn care creative leads with crisp-stripe before/afters and recurring-package framing. The right ad reaches the right buyer.
Spring-rush instant reply
Every lead gets a text + email within 60 seconds — automated through the March/April spike when your phone won't stop. No warm lead drops because someone was on the mower.
Recurring-contract conversion sequence
After every completed install or first mow, the system pitches the recurring package. Review request goes out. Year-2 reminder fires automatically. Your one-and-done lead becomes a five-year customer.
Two clean ways to start
You start with a 30-day money-back guarantee: not happy with our work in the first 30 days and we refund our agency fee (ad spend goes straight to Meta, so that isn't ours to refund). Happy, and we move into a 12-month partnership. The terms are clear before you sign.
After someone reaches out
Good opportunities don't get missed.
You should not have to stop a job, dig through messages, and remember who needs a follow-up. We help answer customers fast, keep the conversation going, and make the next step clear.
Quick reply
Fast first reply before the job goes elsewhere
- Every new lead gets a fast text and email
- Follow-up stops the moment they reply
- No duplicates or awkward messages
- A 7–10 touch sequence, then it stops — no hammering
Lead list
A simple pipeline for calls, quotes, bookings, and reviews
- Leads move: New → Contacted → Booked → Completed
- Follow-up changes based on where the job stands
- You always know who needs attention today
Reviews
Ask for reviews without being annoying
- Requests sent after completed jobs
- Polite reminders if they don't respond
- Stops forever after they leave a review
- No repeat asking next year
Optional
Ask happy customers for referrals
- Only sent to completed, satisfied customers
- Never sent to cold leads or unfinished jobs
- Runs automatically (no manual tracking)
See how follow-up worksA 20-minute fit check. No pitch deck, no pressure — we'll tell you straight.
How the Lead Engine works
One goal: more booked jobs, less chasing.
One system with three jobs: ads that bring in the leads, follow-up that books them, and one app where you watch it happen.
Ads
Bring in the right leads
Facebook + Instagram campaigns with creative built from your real jobs, made to stand out in your service area.
Follow-up
Answer fast and keep checking in
Calls, forms, and messages get a quick reply. If the customer goes quiet, a 7–10 touch follow-up runs until they respond.
Visibility
See it all in one app
Every lead, conversation, and booked job in one pipeline on your phone. You always know what is working.
Founder proof
“I didn't learn this from a course. I built my company with it.”
I've owned a home service company for 15 years. The engaging creative, the Facebook and Instagram ads, the follow-up system — these are the exact tools I used to grow my own paver sealing company to the point where I work on the business instead of in it. Speedster isn't a theory we sell. It's the system I run. If I wouldn't put it on my own company, it will never touch yours.
— Chance
Founder · 15-year home service operator
Landscaping & Lawn Care questions
Common landscaping & lawn care marketing questions, answered.
The questions landscaping & lawn care owners ask before booking, handled here in plain language.
What's the best way to market a landscaping business?
Run two campaign tracks in parallel: a design-build track with hardscape and transformation creative for the high-ticket buyer, and a lawn care track with crisp-stripe maintenance content for the recurring-revenue buyer. They are different customers, different ad creative, different follow-up sequences. Most agencies blur them into one 'landscaping' ad and convert poorly on both sides.
What's the difference between landscaping marketing and lawn care marketing?
Landscaping (design-build) is high-ticket, slow-close, often $5k–$50k+ per project. The customer is shopping multiple bids over weeks. Lawn care is low-ticket, recurring revenue, $100–$300/month per property. The customer wants reliability and price clarity. Speedster runs them as separate campaigns with separate creative and separate follow-up cadences, but on the same connected pipeline so a one-time install can convert into a recurring lawn care contract.
How much does Speedster's landscaping marketing cost?
One flat monthly rate that covers custom design-build and lawn care creative, Facebook + Instagram campaign management, instant lead replies, a 7–10 touch follow-up until they respond, review requests, and the app where you see every lead. We quote the exact number on a 20-minute fit check call. Ad spend goes directly to Meta, no markup.
Can Speedster handle the spring-rush demand spike?
Yes — that's specifically why we install the instant-reply automation. March and April are when 40% of warm leads get lost because the owner is on the mower or driving to a quote. Our system replies to every inbound lead within 60 seconds, whether you're at your desk or not, and keeps follow-up running until the lead books or opts out.
How fast can a landscaper be running ads with Speedster?
Ads are typically live within about 14 days of kickoff. We edit your existing design-build and lawn care footage into ad-ready creative, or build ads from your existing photos if video isn't available. We don't fly out to film. If you're trying to ramp before spring, talk to us in January: that's the right lead time.
Why pick Speedster over a landscape-only marketing agency?
Two reasons. First, our founder runs a home service business himself — he knows the spring-rush chaos, the recurring-revenue math, and the operator pain points. Second, we're done-for-you infrastructure, not software access. Most landscape marketing companies sell you a CRM seat and a strategy deck. We install the system, run the ads, cut the creative, manage the follow-up, and keep the pricing clear.
The offer
One system. Installed in days, not months.
The Lead Engine is everything Speedster does: ads that bring in the leads, and a done-for-you follow-up system that answers in seconds, revives the quiet ones, and hands the conversation to your team. One flat monthly rate, quoted straight on a 20-minute call.
The Lead Engine
Facebook + Instagram ads plus done-for-you follow-up, run for you.
More booked jobs from ads, every lead answered in seconds, and all of it visible in one app on your phone.
Go-liveAds live in about 14 days from kickoff. First leads usually within a week or two. You're answering leads from the app shortly after.
Our guaranteeEvery lead answered in under 60 seconds — or you don't pay until it's fixed. Ads live within 14 days of receiving your footage, or billing pauses until they are.
SupportDirect access to Chance, a weekly results screenshot, and a monthly review of what's actually booking jobs.
Ad spendYour ad budget is separate and goes straight to Meta. No markup, no percentage. Your ad account and your lead list stay yours.
Partnership terms30-day money-back guarantee on our fee, then a 12-month partnership. One client per trade, per market — and you own your ad account, creative, and lead data.
Everything included
- Ads: Facebook + Instagram campaigns built, launched, and managed for you
- Creative: your real jobs and footage edited into premium ads
- Instant reply: every lead gets a text back in seconds, plus missed-call text-back
- Follow-up: polite multi-touch follow-up until they respond
- Pipeline: every call, text, form, and DM in one organized list
- Reviews: automated review requests after completed jobs
- The app: see and answer every lead from your phone
One flat monthly rate covers all of it, backed by a 30-day money-back guarantee on our fee. Happy after 30 days, and we move into a 12-month partnership. If ads are not the right move for your business yet, we will tell you on the call.
Want more recurring landscaping and lawn care contracts?
See the system in action, then book a 20-minute call. We'll tell you straight whether the Lead Engine fits your landscaping business.