Generic ad copy that ignores the calendar
Heat-wave demand and shoulder-season demand are not the same offer. Most agencies run the same creative year-round.
HVAC contractor marketing
An HVAC marketing company built by an operator, not a marketer.
We run your Facebook + Instagram ads, cut creative from your real jobsite footage, and install the follow-up system so every HVAC lead gets answered fast — and keeps getting followed up until they respond.
HVACWhy most HVAC marketing fails
What's actually broken when an HVAC marketing agency runs your ads.
HVAC has its own buying signals — same-day emergency calls, seasonal swings, repair-vs-replace decision points. Most agencies treat it like every other trade. That's why your cost per booked job stays high.
Emergency leads that wait 4 hours for a reply
An HVAC lead at 2pm in July goes to whoever answers first. If your follow-up is a Monday-morning callback, you've already lost.
Lead flows that only book repairs, not replacements
The real margin is in replacements. Speedster's intake questions surface replace-candidates at the first reply, not after the tech is on-site.
Why Speedster for HVAC
An HVAC contractor marketing system run by an operator.
Speedster's founder has owned a home service business for 15 years. The same systems we run on his own paver sealing company are the systems we install for HVAC contractors — battle-tested before they ever land on your account.
Creative built from your real techs and trucks
You hand us the footage you've already taken (or, if video isn't available, your existing photos). We develop it into premium ads. Never a generic template built for some other company. The customer sees your team, your service area, your work.
Instant reply + 14-day follow-up
Every lead gets a text + email within seconds. If they don't reply, the system keeps gentle follow-up running until they respond, opt out, or the sequence ends. No lead drops.
Replacement-friendly intake questions
Our prequal asks unit age, brand, and last service — so the lead arrives in your pipeline pre-tagged repair vs. replace. Your CSR knows what to upsell before the truck rolls.
Two clean ways to start
You start with a 30-day money-back guarantee: not happy with our work in the first 30 days and we refund our agency fee (ad spend goes straight to Meta, so that isn't ours to refund). Happy, and we move into a 12-month partnership. The terms are clear before you sign.
After someone reaches out
Good opportunities don't get missed.
You should not have to stop a job, dig through messages, and remember who needs a follow-up. We help answer customers fast, keep the conversation going, and make the next step clear.
Quick reply
Fast first reply before the job goes elsewhere
- Every new lead gets a fast text and email
- Follow-up stops the moment they reply
- No duplicates or awkward messages
- A 7–10 touch sequence, then it stops — no hammering
Lead list
A simple pipeline for calls, quotes, bookings, and reviews
- Leads move: New → Contacted → Booked → Completed
- Follow-up changes based on where the job stands
- You always know who needs attention today
Reviews
Ask for reviews without being annoying
- Requests sent after completed jobs
- Polite reminders if they don't respond
- Stops forever after they leave a review
- No repeat asking next year
Optional
Ask happy customers for referrals
- Only sent to completed, satisfied customers
- Never sent to cold leads or unfinished jobs
- Runs automatically (no manual tracking)
See how follow-up worksA 20-minute fit check. No pitch deck, no pressure — we'll tell you straight.
How the Lead Engine works
One goal: more booked jobs, less chasing.
One system with three jobs: ads that bring in the leads, follow-up that books them, and one app where you watch it happen.
Ads
Bring in the right leads
Facebook + Instagram campaigns with creative built from your real jobs, made to stand out in your service area.
Follow-up
Answer fast and keep checking in
Calls, forms, and messages get a quick reply. If the customer goes quiet, a 7–10 touch follow-up runs until they respond.
Visibility
See it all in one app
Every lead, conversation, and booked job in one pipeline on your phone. You always know what is working.
Founder proof
“I didn't learn this from a course. I built my company with it.”
I've owned a home service company for 15 years. The engaging creative, the Facebook and Instagram ads, the follow-up system — these are the exact tools I used to grow my own paver sealing company to the point where I work on the business instead of in it. Speedster isn't a theory we sell. It's the system I run. If I wouldn't put it on my own company, it will never touch yours.
— Chance
Founder · 15-year home service operator
HVAC questions
Common hvac marketing questions, answered.
The questions hvac owners ask before booking, handled here in plain language.
How often should HVAC service be scheduled?
Most HVAC manufacturers and trade associations recommend two professional service visits per year: one for the cooling system in spring (before peak heat) and one for the heating system in fall (before peak cold). For commercial systems or homes with humidity issues, quarterly service is common. From a marketing standpoint, that twice-a-year cadence is exactly why HVAC contractors should run a maintenance-membership program: it converts a one-off lead into recurring revenue and gives you a reason to follow up automatically.
How often is HVAC maintenance actually needed for residential systems?
For residential systems in regular use, twice a year is the standard — once for cooling, once for heating. Filter changes happen more frequently (every 1–3 months depending on filter type and household conditions). Speedster's follow-up automation handles this on the marketing side: when a homeowner books a service call, the system schedules an automated 6-month maintenance reminder, which is one of the highest-converting re-engagement messages we run for HVAC clients.
How much does HVAC marketing actually cost with Speedster?
One flat monthly rate that covers creative built from your real techs and trucks, Facebook + Instagram campaign management, instant lead replies with repair-vs-replace tagging, a 7–10 touch follow-up until they respond, review requests, and the app where you see every lead. We quote the exact number on a 20-minute fit check call. Ad spend goes directly to Meta, no markup.
Do you work with one HVAC company per service area?
Not formally exclusive, but practically yes. We typically only onboard one HVAC contractor per metro at a time because we're learning your specific buying signals, customer behavior, and ad creative angles, and we don't want to bid against ourselves in your market. If you're worried about a competitor in your area working with us, ask on the intro call. We'll tell you straight.
How fast can an HVAC contractor be running ads with you?
Ads are typically live within about 14 days of kickoff. We edit the footage you supply into ad-ready creative, or build ads from your existing photos if you don't have good video. We don't fly out to film. The longest unblock is delivery: 20-30 minutes of phone-shot jobsite video in week one ships fast.
Why should an HVAC contractor pick Speedster over a bigger HVAC marketing agency?
Two reasons. First, our founder personally owns and runs a home service business — he's quoted jobs, lost Saturdays to phone calls, and dealt with the 2pm emergency-call chaos that HVAC owners know. Most agencies serving HVAC have never run a truck. Second, we're done-for-you, not software access. The bigger agencies sell you a CRM seat and call it 'marketing.' We install the system, manage the ads, cut the creative, and tune the follow-up so you're not the one logging into ten dashboards every Monday.
The offer
One system. Installed in days, not months.
The Lead Engine is everything Speedster does: ads that bring in the leads, and a done-for-you follow-up system that answers in seconds, revives the quiet ones, and hands the conversation to your team. One flat monthly rate, quoted straight on a 20-minute call.
The Lead Engine
Facebook + Instagram ads plus done-for-you follow-up, run for you.
More booked jobs from ads, every lead answered in seconds, and all of it visible in one app on your phone.
Go-liveAds live in about 14 days from kickoff. First leads usually within a week or two. You're answering leads from the app shortly after.
Our guaranteeEvery lead answered in under 60 seconds — or you don't pay until it's fixed. Ads live within 14 days of receiving your footage, or billing pauses until they are.
SupportDirect access to Chance, a weekly results screenshot, and a monthly review of what's actually booking jobs.
Ad spendYour ad budget is separate and goes straight to Meta. No markup, no percentage. Your ad account and your lead list stay yours.
Partnership terms30-day money-back guarantee on our fee, then a 12-month partnership. One client per trade, per market — and you own your ad account, creative, and lead data.
Everything included
- Ads: Facebook + Instagram campaigns built, launched, and managed for you
- Creative: your real jobs and footage edited into premium ads
- Instant reply: every lead gets a text back in seconds, plus missed-call text-back
- Follow-up: polite multi-touch follow-up until they respond
- Pipeline: every call, text, form, and DM in one organized list
- Reviews: automated review requests after completed jobs
- The app: see and answer every lead from your phone
One flat monthly rate covers all of it, backed by a 30-day money-back guarantee on our fee. Happy after 30 days, and we move into a 12-month partnership. If ads are not the right move for your business yet, we will tell you on the call.
Want more booked HVAC jobs and fewer missed calls?
See the system in action, then book a 20-minute call. We'll tell you straight whether the Lead Engine fits your HVAC business.